Animal rights activists have been campaigning for the outerwear brand Canada Goose to stop using fur for many years. Now the brand has announced that it will no longer use fur and will finally go fur-free.
With a phased approach to removing fur from coats, Canada Goose will stop buying fur by the end of the year.
Thereafter, no fur products will be manufactured until the end of 2022.
The Humane Society praised the decision, saying it was “a decisive step towards the demise of cruel fur fashion”.
Canada Goose has often come under fire in the past for the use of wild coyote fur in its coat hoods.
Terrifyingly, in the name of fashion, wild coyotes are captured, killed, and skinned to make the popular coats.
The animals are caught in traps where they can remain stuck and suffer for days before being killed for their fur.
Claire Bass, executive director of the Humane Society, said, “Canada Goose’s signature coyote-trimmed parkas have been synonymous with fur cruelty for years, but today’s announcement is another big blow to the global fur trade.”
Realizing that the future of fashion is fur-free, the company noted in its 2017 IPO filing that continued use of fur could hurt its sales and reputation thanks to pressure from animal rights activists.
Regarding the decision to finally move with the times and give fur to animals, Dani Reiss, President and CEO of Canada Goose said the company stopped using fur as part of its comment on sustainability.
“Our focus has always been on making products that offer exceptional quality, protection from the elements, and function the way consumers need them. This decision changes how we will continue to do just that.
“We continue to expand – across regions and climates – introducing new categories and products that are designed with purpose, purpose and functionality in mind. At the same time, we’re accelerating the sustainable development of our designs, ”he explained.
The Toronto-based company is committed to achieving net zero carbon emissions by 2025 by developing more sustainable designs.
The company launched its “most sustainable parka to date” earlier this year, which uses up to 65% less water in its production and 30% less carbon compared to its current designs.
The fashion world is quickly losing its love of fur, and many companies are pledging to go fur-free.
In fact, even British Vogue has called for an end to fur, calling it a “retrograde product with unjustified ethical problems”.
We’re excited to hear that Canada Goose has finally listened to its critics and will go fur-free in the near future.
Is fake fur or real fur better for the environment?